The Best AI Tool for Social Media Management in 2025

The Best AI Tool for Social Media in 2025

Buffer is a social media management tool best for running 1 brand or 1 company across multiple social media platforms. Features include:
Content Scheduling: Users can schedule unlimited posts per channel, allowing content delivery across multiple social media platforms.
AI Assistant: This feature helps generate content ideas, repurpose existing posts, and refine copy.
Advanced Analytics: Buffer provides in-depth analytics and reporting tools to track social media performance.
Engagement Tools: Users can manage and respond to comments efficiently through an engagement inbox.
The greatest advantage of Buffer is you might start from a Free plan, and the pricing of the paid plan can be adjusted according to the number of social media channels that you need to manage. Starting from USD$6/month for each channel.

Typefully is a social media management tool specialized in writing threads or posts for X – a ghostwriter for text-based social media. Major functions:
Scheduling & Publishing: You can use the implemented AI tool to brainstorm ideas, expand content, and write multiple posts for different platforms.
Calendar: You can view all the scheduled or published posts via the calendar across different platforms.
Analytics: You can see the followers’ growth, impression, and engagement trends of different posts.
The monthly subscription plan starts from USD$10/month, including some AI writing tools and management features.

Hootsuite is a popular social media management tool suitable for a mid to large company with a great data analysis need. Some features include:
Scheduling & Publishing: Streamline content creation by designing, scheduling, and publishing posts across all social platforms from a single dashboard
Social Media Analytics: Access detailed analytics to measure engagement, track ROI, and benchmark performance against competitors
Social Listening: Monitor keywords, mentions, and hashtags to stay informed about brand perception, industry trends, and audience sentiment.
Unified Inbox: Manage messages and comments from all platforms in one place with automated routing, chatbots, and faster response tools.
AI Content Creation: Use AI to generate captions, hashtags, and other content, making social media management efficient and impactful.
If you don’t mind spending some budget on running social media, it can save around 1-2 hours per day.
The subscription plan for 1 user starts from USD$99/month, which might be a bit expensive for a startup or small company.

ContentStudio is a social media management tool that is good for managing multiple channels for multiple profiles. Some Features include:
Content Creation and Curation: Easily create and curate engaging content for social media.
Scheduling Tools: Plan and automate posts across multiple platforms.
Performance Analytics: Track engagement metrics to refine content strategies.
Collaboration Features: Work together with team members on social media campaigns.
Trend Discovery: Stay updated with trending topics relevant to your audience.
It is not a free tool of which paid plan starts from USD$29/month. It might be a good option if you are working for a company that requires you to manage multiple brands.

Jasper is an AI marketing specialist in marketing workflows such as content creation, SEO, and keyword research. Major functions are:
Content Generation: Jasper AI excels in creating both long-form and short-form content quickly and accurately.
Templates and Workflow Options: Offers over 80 customizable templates for various content needs like blog posts, product descriptions, and ad copy.
SEO and Keyword Optimization: Generates keyword-rich content designed to rank higher in search engines.
Multi-Language Support: Supports content creation in over 25 languages, making it ideal for global teams.
Integration with Other Tools: Seamlessly integrates with tools like Grammarly and other Chrome extensions for enhanced productivity.
There is no free plan offered, starting from USD$39/month, which might be better for a mid-size company instead of a start-up.

Ocoya is a social platform management tool that facilitates posting content across multiple social media, with 4 major functions:
AI-Powered Content Creation: Ocoya offers tools for generating images, videos, and music, along with AI copywriting assistance in multiple languages.
Content Scheduling: Plan, schedule, and approve social media posts in advance to maintain a consistent online presence.
Social Media Integration: Manage and publish content across various platforms like Facebook, Instagram, Twitter, and LinkedIn from a single interface.
Analytics and Reporting: Track performance metrics such as engagement, reach, and click-through rates to measure the effectiveness of your campaigns.
However, it is not a free tool, starting from USD$19 per month, and includes 1 member.